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The company was founded in 1994, spurred by what Bezos called his “regret minimization framework,” which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time. In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle. He began to work on a business plan for what would eventually become Amazon.com.Jeff Bezos incorporated the company as “Cadabra” on July 5, 1994. Bezos changed the name to Amazon a year later after a lawyer misheard its original name as “cadaver”. The company went online as Amazon.com in 1995.Bezos selected the name Amazon by looking through the dictionary, and settled on “Amazon” because it was a place that was “exotic and different” just as he planned for his store to be; the Amazon river, he noted was by far the “biggest” river in the world, and he planned to make his store the biggest in the world